
New Campbell YP x Andy Warhol
Andy Warhol
Design - 62 x 35.5 x 4 cm Design - 24.4 x 14 x 1.6 inch
$592
Design : LED, neon, acrylic board
62 x 60 x 4 cm 24.4 x 23.6 x 1.6 inch
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Type
Open edition
Signature
Not Signed
Authenticity
Invoice from the gallery
Medium
Dimensions cm • inch
62 x 60 x 4 cm 24.4 x 23.6 x 1.6 inch Height x Width x Depth
Framing
Not framed
Artwork sold in perfect condition
Artwork location: Spain
Edition: 500
Limited edition of 500. each piece comes numbered and with a certificate of authenticity.
Warhol created as part of his series of commercial product sculptures, which also included Kellogg's, Heinz and Campbell's Soup boxes. The series was intended to challenge traditional notions of art and raise questions about commercialization, value and authenticity. Through , Warhol explored the idea that everyday objects could be elevated to the status of art simply by the context in which they were presented: a gallery or a museum. This led to a radical rethinking of what could be considered art and opened the way for philosophical debates about the nature of originality and reproduction in art.
The ordinary appearance of was perceived as a critique of consumer culture and a reflection on the superficiality of capitalist society, which transforms banal objects into icons of desire. The work also plays with irony: by replicating something as mundane as a box of cleaning products, Warhol blurs the lines between art and commerce, while challenging elitism in art by asserting that "everything is art" and "everyone can make art".
The flexible LED tube is safe and environmentally friendly, too! Set the light to the time of day with adjustable brightness.
©/®/™ The Andy Warhol Foundation for the Visual Arts, Inc.
Each sign is made of a neon flex material, consisting of PVC or Silicon piping with LED lights, that is mounted on a recycled acrylic board. These materials allow to create realistic neon signs, with bright lights and intense color, while being more durable, affordable, and sustainable than traditional neon.
Sustainability is taken seriously thanks to its LED lights which consumes 6 times less energy than traditional lights, lasting up to 100,000 hours. These neon is crafted using recycled materials and 100% recycled packaging, including removing all useless plastic.
Born on August 6, 1928, in Pittsburgh, Pennsylvania, Andy Warhol (whose real name was Andrew Warhola) started his career as an ad illustrator. He was the son of Czech immigrants and began studying design in 1945 at the Carnegie Institute of Technology in Pittsburgh, where he discovered advertising. He worked for magazines such as Glamour, Vogue, The New Yorker, and Harper's Bazaar. An eccentric socialite, Andy Warhol revolutionized contemporary art. A leading figure of pop art, he was one of the first artists to understand the importance of images in consumer society.
Warhol ventured into a wide variety of art forms, including performance art, photography, filmmaking, video installations, and writing, and controversially blurred the lines between fine art and mainstream aesthetics. Warhol died on February 22, 1987, in New York City.
More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol's life and work have inspired creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far greater than his one perceptive observation that “everyone in the future will be famous for fifteen minutes". His intense curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture.
The artist moved to New York in 1949 and soon became a successful advertising artist. In the mid-1950s, the artist began making his shoe drawings, which are meant to represent typical features of famous personalities. In 1959 he designed wrapping paper alongside Nathan Gluck, which was printed with hand-made stamps. Warhol began making his comic-strip figures, such as Batman, Dick Tracy, and Superman at the beginning of the 1960s. His first portraits of Elvis quickly followed, which inspired the many paintings of Marilyn Monroe. His other works that equate to American consumption are "Disaster", "Do it Yourself", and the Campbell's soup cans.
These silkscreen prints were exhibited in 1962 in the New York Stable Gallery and soon led to the artist's rise to fame. The superficial consumer world became the artistic motto of Warhol and his assistants, who worked and lived together in the "Factory", Warhol's studio. This was where he produced his series covering the entire range of every-day-life and triviality, such as Coca Cola bottles and Dollar notes.
In the late 1960s, Warhol began to concentrate on film, theatre, and multimedia happenings with the band "The Velvet Underground". For Warhol, this experimentation was merely an extension of painting. He also founded the journal "Interview". Warhol survived an attempted assassination by Valerie Solanas in 1968 where he was shot and severely wounded. Warhol returned to painting mediums in the 1970s and collaborated with Jean-Michel Basquiat and Francesco Clemente and produced the TV program "Andy Warhol Television". Warhol is considered one of the most important members of Pop Art for radically changing the perception of art and aesthetics with his works by varying the idea of Pop in his artistic work.
By abandoning the claim for originality and creativity; "series instead of individuality" was Warhol's motto. He was a source of inspiration in the development of future art. During his last years, Warhol supported other artists like Keith Haring and Robert Mapplethorpe. After his death, his hometown Pittsburgh in Pennsylvania opened the 'Andy Warhol Museum' in his honor.
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