New Campbell YP x Andy Warhol, 2024
Andy Warhol

Design : LED, neon, acrylic board

62 x 35.5 x 4 cm 24.4 x 14 x 1.6 inch

$592
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About the artwork

Type

Open edition

Signature

Not Signed

Authenticity

Invoice from the gallery


Dimensions cm inch

62 x 35.5 x 4 cm 24.4 x 14 x 1.6 inch Height x Width x Depth

Framing

Not framed


Artwork sold in perfect condition

Artwork location: Spain

Andy Warhol's, created in 1962, is a series of 32 canvases depicting different varieties of Campbell's soup. With this work, Warhol explored his fascination with everyday products and consumer culture, turning a common item into an artistic icon. Each canvas depicts a nearly identical can, replicated using the silkscreen technique to reinforce the idea of mass production. This repetition turns the product into a visual "celebrity", highlighting the ubiquitous presence of commercial products in everyday life at the time.

The choice of Campbell's soup was intentionally mundane, as Warhol stated that he consumed this soup daily, reflecting his focus on making art reflect his personal surroundings and the ordinary lives of ordinary people. The work marks a shift in the concept of art, questioning the notion of originality and authenticity: by replicating the same image repeatedly and using industrial techniques, Warhol suggests that art can lose the aura of uniqueness to become just another consumable object. Thus, the work highlights how commercial products become embedded in popular identity and culture.

Also represents a challenge to high art culture by introducing an everyday item and turning it into an object of contemplation. With this work, Warhol emphasizes that art does not have to be exclusive or difficult to access, but can be inspired by anything that is part of everyday life. This series of cans has become an icon of the Pop Art philosophy, in which Warhol and other artists broke down the barriers between "high" art and mass culture, generating a reflection on the limits and value of art in the era of industrial reproduction.

The flexible LED tube is safe and environmentally friendly, too! Set the light to the time of day with adjustable brightness.

©/®/™ The Andy Warhol Foundation for the Visual Arts, Inc.

Each sign is made of a neon flex material, consisting of PVC or Silicon piping with LED lights, that is mounted on a recycled acrylic board. These materials allow to create realistic neon signs, with bright lights and intense color, while being more durable, affordable, and sustainable than traditional neon.

Sustainability is taken seriously thanks to its LED lights which consumes 6 times less energy than traditional lights, lasting up to 100,000 hours. These neon is crafted using recycled materials and 100% recycled packaging, including removing all useless plastic.

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About the seller

Artetrama • Spain

Artsper seller since 2017

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United States  • 1928  - 1987

Presentation

Born on August 6, 1928, in Pittsburgh, Pennsylvania, Andy Warhol (whose real name was Andrew Warhola) started his career as an ad illustrator. He was the son of Czech immigrants and began studying design in 1945 at the Carnegie Institute of Technology in Pittsburgh, where he discovered advertising. He worked for magazines such as Glamour, Vogue, The New Yorker, and Harper's Bazaar. An eccentric socialite, Andy Warhol revolutionized contemporary art. A leading figure of pop art, he was one of the first artists to understand the importance of images in consumer society.

Warhol ventured into a wide variety of art forms, including performance art, photography, filmmaking, video installations, and writing, and controversially blurred the lines between fine art and mainstream aesthetics. Warhol died on February 22, 1987, in New York City.

More than twenty years after his death, Andy Warhol remains one of the most influential figures in contemporary art and culture. Warhol's life and work have inspired creative thinkers worldwide thanks to his enduring imagery, his artfully cultivated celebrity, and the ongoing research of dedicated scholars. His impact as an artist is far greater than his one perceptive observation that “everyone in the future will be famous for fifteen minutes". His intense curiosity resulted in an enormous body of work that spanned every available medium and most importantly contributed to the collapse of boundaries between high and low culture.

The artist moved to New York in 1949 and soon became a successful advertising artist. In the mid-1950s, the artist began making his shoe drawings, which are meant to represent typical features of famous personalities. In 1959 he designed wrapping paper alongside Nathan Gluck, which was printed with hand-made stamps. Warhol began making his comic-strip figures, such as Batman, Dick Tracy, and Superman at the beginning of the 1960s. His first portraits of Elvis quickly followed, which inspired the many paintings of Marilyn Monroe. His other works that equate to American consumption are "Disaster", "Do it Yourself", and the Campbell's soup cans.

These silkscreen prints were exhibited in 1962 in the New York Stable Gallery and soon led to the artist's rise to fame. The superficial consumer world became the artistic motto of Warhol and his assistants, who worked and lived together in the "Factory", Warhol's studio. This was where he produced his series covering the entire range of every-day-life and triviality, such as Coca Cola bottles and Dollar notes.

In the late 1960s, Warhol began to concentrate on film, theatre, and multimedia happenings with the band "The Velvet Underground". For Warhol, this experimentation was merely an extension of painting. He also founded the journal "Interview". Warhol survived an attempted assassination by Valerie Solanas in 1968 where he was shot and severely wounded. Warhol returned to painting mediums in the 1970s and collaborated with Jean-Michel Basquiat and Francesco Clemente and produced the TV program "Andy Warhol Television". Warhol is considered one of the most important members of Pop Art for radically changing the perception of art and aesthetics with his works by varying the idea of Pop in his artistic work.

By abandoning the claim for originality and creativity; "series instead of individuality" was Warhol's motto. He was a source of inspiration in the development of future art. During his last years, Warhol supported other artists like Keith Haring and Robert Mapplethorpe. After his death, his hometown Pittsburgh in Pennsylvania opened the 'Andy Warhol Museum' in his honor.

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